Perhaps there is a better
use for your money than investing in printed pieces that sit in inventory. Most
likely they will be there for quite some time before eventually being
discarded.
This is the likely occurrence
when offset printing is chosen as the method to print books, journals,
newsletters, brochures and assorted marketing pieces when only smaller
quantities are required.
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Since offset printing
has high front-end costs, the per-unit cost can become expensive when short
print runs are needed. Larger print runs can bring down the per-unit cost but
could result in pieces that are not necessarily wanted. The result – printed pieces
sitting in inventory that eventually become outdated.
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Digital printing
and “Print-on-Demand” eliminates such inventory and large upfront printing
costs by removing the need to print thousands of pieces at a time, allowing you
to print only the exact amount you need, when you need it.
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Running on
digital presses that can be set to print quickly, books and other printed
materials can be available for next day or even same day delivery, assuring
that they are where they need to be on a timely basis.
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And, with short
run printing, materials are “up-to-date” and more relevant as they can be
updated regularly, on a more frequent basis, than mass-run items.
Budgets can be further
maximized when variable data printing is used in direct mailing efforts. Variable
data printing is a direct result of digital printing. Variable data printing enables
the mass customization of documents as opposed
to the 'mass-production' of a single document. Instead
of producing 2,000 copies of a single document, delivering a single message to 2,000
customers, variable data printing could print 2,000 unique documents with
customized messages for each customer.
As the costs to print increasingly
rise and the objective is to maximize budgets, “Print-on-Demand” can help by
eliminating expensive up-front costs, allowing efficient short-runs and
printing only when needed, making large inventories obsolete.
