Thursday, March 20, 2014

Looking to better manage your printing budget?

Perhaps there is a better use for your money than investing in printed pieces that sit in inventory. Most likely they will be there for quite some time before eventually being discarded.

This is the likely occurrence when offset printing is chosen as the method to print books, journals, newsletters, brochures and assorted marketing pieces when only smaller quantities are required.

l        Since offset printing has high front-end costs, the per-unit cost can become expensive when short print runs are needed. Larger print runs can bring down the per-unit cost but could result in pieces that are not necessarily wanted. The result – printed pieces sitting in inventory that eventually become outdated.

l        Digital printing and “Print-on-Demand” eliminates such inventory and large upfront printing costs by removing the need to print thousands of pieces at a time, allowing you to print only the exact amount you need, when you need it.

l        Running on digital presses that can be set to print quickly, books and other printed materials can be available for next day or even same day delivery, assuring that they are where they need to be on a timely basis.

l        And, with short run printing, materials are “up-to-date” and more relevant as they can be updated regularly, on a more frequent basis, than mass-run items.

Budgets can be further maximized when variable data printing is used in direct mailing efforts. Variable data printing is a direct result of digital printing. Variable data printing enables the mass customization of documents as opposed to the 'mass-production' of a single document. Instead of producing 2,000 copies of a single document, delivering a single message to 2,000 customers, variable data printing could print 2,000 unique documents with customized messages for each customer.

As the costs to print increasingly rise and the objective is to maximize budgets, “Print-on-Demand” can help by eliminating expensive up-front costs, allowing efficient short-runs and printing only when needed, making large inventories obsolete.