Monday, March 5, 2012

Six Basic Printing Terms to Know if You Want to Print a Book

1.  Bleed - When printing a book, "bleed" is a necessary design element to ensure that a book cover is trimmed correctly. It refers to the area extending beyond the finished (trim edge) of a document.  Bleed protects the trim edge of a document when it is being cut to its proper size during the final stages of the book production process. Without bleed, white edges would appear on a final document. Proper bleed area is 1/8 inch from the edge on all four sides of a book, which means that an 8.5” x 11” document with proper bleed would be 8.75” x 11.25”. 

2.  Trim - The trim size is the final size of a document- the dimensions of a book in its final bound size. 

3.  Safety Zone –The safety zone is a protected area 1/8 inch smaller than the trim size of a book. Any critical information, including type (text) logos, graphics, or page numbers must remain within the safety zone or these elements will appear crowded when the document is trimmed to its final size.     

4.  Crop Marks – These short little lines are found at the outside corners of each page indicating the exact trim size of a document.  Crop marks are an essential element during the bindery process so that documents are trimmed correctly.



5.  Embedded Fonts - This refers to the fonts that are necessary to print a job; fonts are embedded in the PDF file so that they appear exactly as they were intended to be seen by the author of the document.  The fonts will appear the same to different users in all applications.

6.  Image Resolution - All images should be scanned or saved at the correct resolution required by a printer, which is usually a minimum of 300 DPI (dots per inch).

Monday, February 20, 2012

eBook Distribution the Bookhitch Way


Today’s technologies are reshaping the publishing landscape with eBook sales expecting to rise to $36 billion in 2015.  New companies have emerged on the scene offering various eBook services, but the business model still mimics the system set-up for print books by utilizing a middleman in the distribution channel.  In an earlier blog, we asked the question, “Why shouldn’t the publisher just use a service to sell its downloaded books, and keep that distribution margin?”  Or, publishers and authors can offer direct-to-reader distribution by selling titles from their own websites. 

One viable option is to list titles on a book portal such as bookhitch.com, which was conceived primarily as a sales funnel to direct the profits into the pockets of publishers and authors.  The comparison chart below gives a visual explanation of how monies are divided in the traditional distribution model verses the bookhitch model.  




It is easy to add titles to the bookhitch search engine.
  • Create an account by registering as an author or publisher
o        For Mass Uploads of multiple titles, publishers can use this form, and send it as an attachment to cs@bookhitch.com